ACTIONABLE INSIGHTS from 100+ Industry Expert Interviews


DEMYSTIFYING "INFLUENCER MARKETING"

Identify Influencers

Learn how to select the right influencers, build the relationship, and make them want to collaborate with you

Generate ROI

Link influencer marketing to business outcomes and gain more meaningful insight than number of ‘likes’ and ‘shares’

Protect Your Brand

From consumer protection backlash to competitive issues to influencer mishaps – there’s a lot that could go wrong

INFLUENCERS FOR EVERY INDUSTRY


  • "Influencers" are much more diverse than Internet-famous celebrities like Kim Kardashian
  • In fact, no matter what you do, there are influencers who hold the trust and attention of your target audience
  • Digital Influence teaches you how to unlock their potential to achieve important business outcomes tied to sales, marketing, corporate reputation and much more!
Lenovo and Gucci

FROM THE BACK COVER


This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.

Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like.

Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler’s book to ensure they’re not left behind.

BOOK ENDORSEMENTS


Joel Backaler Bio

MEET THE AUTHOR


Joel Backaler is a global marketing strategist, author, and international keynote.

He is the Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations and the award-winning author of “China Goes West” published by Palgrave Macmillan.

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