About the Author

Joel Backaler is a global marketing strategist, author, and international keynote. He is the Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations and the award-winning author of “China Goes West”. His work has been featured in Forbes, BBC, and Financial Times. Joel has launched his second book with Palgrave Macmillan, “Digital Influence.”

“Joel spoke at the Kellogg China Insider Forum – his global marketing experience was impressive.”

-Angela Y. Lee, Chair Marketing Department

Kellogg School of Management at Northwestern University

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