ACTIONABLE INSIGHTS from 100+ Industry Expert Interviews
INFLUENCERS FOR EVERY INDUSTRY
FROM THE BACK COVER
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.
Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like.
Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler’s book to ensure they’re not left behind.
BOOK ENDORSEMENTS
“The how-to book on influencer marketing the world has been waiting for!”
“Digital Influence is highly actionable and well-researched – grounded in the first-hand experiences of brand executives, agencies and influencers from around the globe. Backaler’s book is a must-read to understand how we got here, and more importantly where we’re headed.”
“To compete for consumers today, brands must create disruptive and shareable experiences for the audiences that matter to them. In Digital Influence, Backaler delivers an insightful guide on how you can align with the right influencers to execute meaningful, differentiated experiences that resonate.”
“Influencers are relevant for businesses in their home country as well as in the international markets where they operate. Backaler’s book highlights the global implications of this trend, and what brands need to be aware of.”
“Advocates/B2B influencers increase the number and reach of voices talking about you. Beyond quantity, advocate content and interactions are more valuable because buyers see them as authentic validation, not paid promotion. This is an incredibly important topic for executives to understand.”
“The ultimate professional’s guide for understanding the business of influence. Joel Backaler offers an extremely actionable, fast-paced, and enjoyable read.”
“Influencers can help brands gain trust and authenticity with increasingly skeptical and hard-to-reach customers. Joel Backaler provides in-depth guidance in Digital Influence on how to achieve real results with influencer marketing globally. He gives specific how-to tactical advice with rich examples and detailed case histories, all based on his strong grasp of global marketing strategy.”
MEET THE AUTHOR
Joel Backaler is a global marketing strategist, author, and international keynote.
He is the Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations and the award-winning author of “China Goes West” published by Palgrave Macmillan.
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